Post by account_disabled on Dec 23, 2023 10:10:43 GMT
Can you sell a book without doing anything? The answer is yes and no. Yes, because there is a form of marketing that allows publishing houses and writers to promote their book - or multiple books - simply without moving in this direction. No, because even “doing nothing” requires a minimum of work. Today we introduce the concept of passive editorial marketing , that is, that form of marketing that allows you to promote a book without wasting money and energy.
Sign in the email The personalized signature in the emails you send is very important because it allows you to promote the book every time you send one. If you use an email program, such as Thunderbird or Outlook, you can customize your email from the Tools menu. I use Thunderbird Special Data and created it in HTML. Gmail, under the Mail Settings heading, also allows you to create your own personalized signature. Think about the potential that a signature like this can have: you can also insert images, therefore the cover of a book alongside an extract; your site address; the address of the book card to purchase it; your Linkedin profile, if you have one. Carefully study all the information to include in your signature.
Here is an example, my signature for the Blue Pen blog: Signature Personal profiles on the sites Have you activated a profile on Google ? Do you know that your Google profile will appear in Google and Yahoo search engine results (Bing seems to ignore this)? Now that Google Plus exists , which has replaced the old Google profile (it wasn't as interactive as G+), the possibilities for promotion have increased, since links to sites of interest to you appear prominently in the search results on Google. In the Information section you can also set up a complete profile, a sort of online curriculum vitae.
Sign in the email The personalized signature in the emails you send is very important because it allows you to promote the book every time you send one. If you use an email program, such as Thunderbird or Outlook, you can customize your email from the Tools menu. I use Thunderbird Special Data and created it in HTML. Gmail, under the Mail Settings heading, also allows you to create your own personalized signature. Think about the potential that a signature like this can have: you can also insert images, therefore the cover of a book alongside an extract; your site address; the address of the book card to purchase it; your Linkedin profile, if you have one. Carefully study all the information to include in your signature.
Here is an example, my signature for the Blue Pen blog: Signature Personal profiles on the sites Have you activated a profile on Google ? Do you know that your Google profile will appear in Google and Yahoo search engine results (Bing seems to ignore this)? Now that Google Plus exists , which has replaced the old Google profile (it wasn't as interactive as G+), the possibilities for promotion have increased, since links to sites of interest to you appear prominently in the search results on Google. In the Information section you can also set up a complete profile, a sort of online curriculum vitae.