Post by account_disabled on Dec 21, 2023 3:46:41 GMT
In Social Selling, there is Social and there is Selling. Selling is quite simple, it’s selling. So the clear purpose of Social Selling is to sell. It's not about getting known, having contacts or engagement, it's about selling. Which means a signed contract . But there is also “social”. And, for me, in Social (in this context), I mean what makes up the nature of social networks. Applied to the tool to which most limit themselves, that is to say LinkedIn, it means focusing on the functionalities of publications, exchanges, sharing, comments, likes via posts, articles or focus groups.
Now, what do we see? Gabriel Dabi Schwebel spoke about it indirectly in one Email Data of his articles: these “purely” social selling actions are giving less and less results. As I wrote above, we cannot say that it does not work for anyone. Besides, I am in a rather bad position to talk about it since most of the brands that are on the banner of my profile came essentially via “pure” social selling, that is to say only on content and marketing. commitment. Not an ounce of a “classic” sales outline, nor even less of prospecting.
The results of these actions, generally speaking, are in free fall. This approach allowed me to be contacted by groups such as Coca-Cola, Nespresso, Daimler, EDF, Bouygues… But, in 2018, for more than 6 months, I did not even receive 1 contact. As for a sale to a prospect (thanks to these approaches)… What's working today on LinkedIn? By asking this question, I'm not talking about having readers, views, engagement, likes or comments. I'm only talking about what gives concrete business results: having meetings (telephone or face-to-face) with prospects to then succeed in selling your products or services.
Now, what do we see? Gabriel Dabi Schwebel spoke about it indirectly in one Email Data of his articles: these “purely” social selling actions are giving less and less results. As I wrote above, we cannot say that it does not work for anyone. Besides, I am in a rather bad position to talk about it since most of the brands that are on the banner of my profile came essentially via “pure” social selling, that is to say only on content and marketing. commitment. Not an ounce of a “classic” sales outline, nor even less of prospecting.
The results of these actions, generally speaking, are in free fall. This approach allowed me to be contacted by groups such as Coca-Cola, Nespresso, Daimler, EDF, Bouygues… But, in 2018, for more than 6 months, I did not even receive 1 contact. As for a sale to a prospect (thanks to these approaches)… What's working today on LinkedIn? By asking this question, I'm not talking about having readers, views, engagement, likes or comments. I'm only talking about what gives concrete business results: having meetings (telephone or face-to-face) with prospects to then succeed in selling your products or services.